Florida Hospital strives for the best care for their patients. They presented the task of an interactive campaign that could not only reach various specialty orthopedic practices, but also target a diverse audience. For each photo, I targeted a different "pain" point of the body, whether it was knee, spine, hip, etc. With the use of their strong brand blue for the headline to carry this beautifully simplistic design, I was able to bring the senior copywriter's words to life. This project worked through posters, billboards, direct mail and digital pieces. For this project, there was a heavy use of Photoshop, as well as InDesign.