heather fAko

Client

Florida Hospital

Project

Orthopedic Campaign

Company

ChappellRoberts

Role

Art Director

Orthopedic Campaign

Florida Hospital strives for the best care for their patients. They presented the task of an interactive campaign that could not only reach various specialty orthopedic practices, but also target a diverse audience. For each photo, I targeted a different "pain" point of the body, whether it was knee, spine, hip, etc. With the use of their strong brand blue for the headline to carry this beautifully simplistic design, I was able to bring the senior copywriter's words to life. This project worked through posters, billboards, direct mail and digital pieces. For this project, there was a heavy use of Photoshop, as well as InDesign.

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