Big Brother Big Sisters came to ChappellRoberts looking to create an intriguing campaign for their Bowl for Kids' Sake program. After our team had a fun photo shoot at the National Conference, we thought it would be fun to play off the photos. When thinking about a bowling alley, typically the atmosphere is darker with black lights. Therefore, I utilized a darker gradient background to allow the bold type and celebrities to pop. This digital campaign really came to life with social graphics, digital banners and printed posters created with Adobe Photoshop.