Energy Insurance Mutual selects a theme each year for their annual conference and report. In 2014, EIM came to Schifino Lee with "A Winning Bet" as the theme. This was definitely a challenge, as you don't typically relate gambling to stability. However, we made this theme come to life through casino-like typography, pool table felt, poker chips, and other hints of a casino throughout. For this annual report, I used Photoshop, InDesign and Illustrator.