heather fAko

Client

Big Brothers Big Sisters of America

Project

Operation Bigs Military Print & Digital Campaign

Company

ChappellRoberts

Role

Art Director

Operation Bigs Military Campaign

Big Brothers Big Sisters asked ChappellRoberts to create a campaign for their military-based matches, which is where our team came up with "Operation Bigs." I collaborated with the copywriters to come up with the "Mission" idea that would play off the activities in the photos. For the art direction, I went with a grunge look and feel━really allowing the purple to pop and a cartoon-effect on the photos. This was a very fun campaign that was carried out through social media, a video, business cards, tri-fold brochure, and stand-up banners. This campaign utilized Adobe Premiere, After Effects, Photoshop, InDesign and Illustrator.

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